If you’re still using 24x36 foam core posters at your events… we need to talk. Because there’s a better way—and once you see it, you won’t go back. I’m talking about meter boards. Those tall, freestanding displays (often up to 90”) you see at conferences and expos. I recently suggested them to a client for their event, and here’s what they told me afterward: they were a far superior way to showcase sponsor logos and mission content. They’re right. And here’s why: They actually get...

It is always an icky feeling when an event committee ghosts you, no matter who you are. A few weeks ago one of my favorite event coaching clients was venting about the struggles she was having to get her volunteer event committee to show up for meetings and participate in even the most basic committee tasks. I knew she was trying her best, but it was obvious there were some serious flaws with her committee. So, we took some time to review her committee members and their relationships with the...